Google AdSense can be an absolute goldmine for anyone who is willing to invest some
time in learning how to use it effectively. A lot of people who start using Google
AdSense tend to get turned off by it within the first couple of months because they
just don’t seem to be making the money that they had expected.
Arm yourself against making the typical newbie mistakes and read our tips below so
that you’ll know just how you can make some good cash off of AdSense.
1. Where Does AdSense Make Sense?
Perhaps the biggest mistake that those who use AdSense make is that they throw ads
on every type of website imaginable. Don’t waste your time, effort and ads on sites
that won’t be bringing in the cash.
Let’s take a tech info website for example. If you run a site that provides high
level tech advice, then there’s a very low chance that anyone visiting your site
will bother with your AdSense ads. Why? Because these people just don’t generally
click on those types of ads. They know about AdSense, and they didn’t come to your
website for anything but the information written on your site. They want answers to
a problem, and then they want to get out.
Let’s say you have a website that’s more geared towards sales, however. This would
be a better type of site to have ads on as people will be far more likely to click
on the advertisements you put up.
It may take a bit of trial and error since some niches tend to do better than
others when it comes to these types of ads, but generally speaking, if your blog or
website is about selling things, then AdSense will work better for you.
2. “SmartPricing:” Anything But Smart
Whenever possible, you have to avoid Google’s “SmartPricing” scheme. With
SmartPricing
, Google gives advertisers a discount based on how popular or
“valuable” your website is. They tend to base this on your site’s click through
ratio.
So if your website has a high click through ratio, then the perceived value of your
site is high so then the cost per ad click is higher. If your click through ratio
is low, however, the value of your site is “low” so you get less money per click.
The difference between a SmartPriced site and a non-SmartPriced site can be
anywhere from a couple cents to several dollars in difference.
One way to avoid this is to post your AdSense ads only on your older posts. Why?
Because anyone who regularly visits your site isn’t going to click on your ads. If
you post them on your older posts however, you’ll be able to possibly keep your
click through ratio pretty high. There are a lot of resources out there about how
you can change the coding of your website or blog to keep your ads only on your
older posts.
Another way to avoid the dreaded SmartPricing is to display your ads to those who
have landed on your page through a search engine only. You can again tailor your
blog using the “function” file to change where the ads are displayed.
3. Choose The Best Keywords
Google is all about keywords, so in order to make the biggest profit you need to
choose the best CPC keywords out there. You can use a number of great tools out
there to help identify what the high paying keywords for your niche are, and there
are several lists supplied for free, such as
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Keywords also determine what kind of ads are going to show up on your website or
blog. Nothing’s worse than visiting a website that’s cluttered with ads that don’t
even make sense. Target your keywords so that you’ll be able to “influence” what
types of ads will show up on your blog or site. Make sure that these keywords are
on your website or blog entry, but BE CAREFUL. If the keyword density is too high,
you WILL be penalized by Google and can even be tossed out of their AdSense
program.
TIP: Read Google’s terms of service. Once you’re out of the program, you’re pretty
much out for good. Follow the terms of service, stay in their good graces, and
write great content so you’ll continue to get visitors who’ll click on your ads.
4. Choose Big Ads
AdSense advertisements come in a variety of formats, so you can tailor the formats
to see which works best with your blog. Having an advertisement that looks good on
your blog or site is important, but keep this in mind: the large 336×280 rectangle
sized advertisements has long proven to give the best payout. Maybe this is because
the ad is right in any visitors face, or maybe it’s because that size can display
video ads (which are increasing in popularity). Either way, it may be a good idea
to start out with an ad around that size.
5. Monitor Your Success
No matter what you do with your blog or website, you need to keep track of how
successful your ads are doing. If you don’t monitor your ads, then you will
ultimately fail. You’ll be able to pin point which ads work, which don’t, and over
time you may discover that certain ads work best at certain times throughout the
year while others work best at other times.
One of the best things that we can suggest is that you look at your top 1/5 of
pages, and then you take a look at your bottom 1/5 of pages. Why are the top 1/5 of
pages making more money? What are you doing right? Try to take what seems to be
working with the top 1/5 of your pages and then incorporate those ideas and methods
into the bottom 1/5.
You’ll also be able to quickly see whether or not your chosen keywords are making
money. If your keywords aren’t working, change them up! You should always do a top
keyword run at least once a week to make sure that your site is up to date and
current.
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